Jargon is a specialized vocabulary that is distinctive to a specific group. Jargon creates an impressive image. If you want to sound like an expert, use the distinctive vocabulary that is specific to that field of knowledge. Knowledge of the correct use of jargon can make you seem like an authority in a given field, regardless of whether or not you have any actual in-depth knowledge of that field. Jargon provides a tool to create a stronger internal identity.[a]Jargon can function as branding. And sometimes branding becomes jargon, as in Kleenex and Coke. Each of your social groups creates […]